Modus partnered once again withJoseph Joseph, a leading household product brand, to refresh and expand theirLondon workspace. Having originally designed their office in 2019, this project marked the continuation of a trusted collaboration aimed at enhancing the space to meet the company’s evolving needs.
Project in Brief
Enhanced arrival experience using natural light and biophilic design.
Sustainable refurbishment with reused elements and upgraded furnishings.
Bespoke meeting room designs inspired by Joseph Joseph’s product range.
Reinforcing Brand Identity Through Design
The refurbishment focused on reinforcing Joseph Joseph’s brand identity throughout the workspace. A key transformation was the repositioning of the reception desk to maximise natural light, creating a bright, inviting arrival experience. This shift enhanced the visual appeal and made the reception area feel more open and welcoming.
Bespoke meeting room designs played a crucial role in reflecting the brand’s innovative spirit. Custom manifestations featuring silhouettes of Joseph Joseph’s most recognisable products were integrated into glazing partitions, subtly showcasing the brand’s portfolio while maintaining a sleek, professional aesthetic. These design elements create a cohesive narrative, linking the workspace directly to the company’s core identity.
A Sustainable Refurbishment with a Fresh Perspective
Existing elements were reused to minimise waste and reduce the environmental footprint. For example, the central teapoint bar stools were upgraded by adding supportive backs, giving them a refreshed look while extending their lifespan. A simple yet effective change to the feature paint colour, from green to a warm terracotta, introduced a vibrant new aesthetic without the need for extensive renovations. The original biophilic design, which included wood-panelled walls, was expanded to incorporate additional wooden elements and greenery throughout the space.
A Workspace That Evolves with the Brand
The refreshed Joseph Joseph workspace is a testament to thoughtful design that evolves with a brand’s growth. The refurbishment strikes a balance between sustainability, functionality, and aesthetic appeal.
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