
United Talent Agency
Size
28,000 Sq ft
Location
W1, London
Scope
Photography Credit
Tom Fallon Photography
Modus partnered with Gensler to deliver a new London office for United Talent Agency (UTA), a global talent, entertainment, and sports leader. Spanning two floors, the space supports UTA’s renowned music division while integrating key services such as production arts, podcasting, and entertainment marketing. The design reflects UTA’s bold vision for growth, creativity, and collaboration while embracing the vibrancy of London’s creative scene.
Project in Brief
- Delivered a dynamic, two-floor workspace in London’s West End.
- Designed to support UTA’s music division and key creative services.
- Enhanced collaboration with flexible workspaces and advanced technology.
Expanding Global Footprint
Since establishing a London presence in 2015, UTA has solidified its international reach through strategic acquisitions, including The Agency Group, Echo Location Talent Agency, and the Curtis Brown Group in 2022. These moves have positioned UTA as a powerhouse within the UK’s creative industries, providing clients with access to a wide range of expertise and resources. The new office at 1 Newman Street in London’s West End strengthens UTA’s connection to the city’s thriving creative and business communities. Its location, close to the Curtis Brown Group, encourages collaboration across divisions, enabling a seamless service experience for clients.
Uniting Talent Under One Roof
The office design embodies UTA’s mission to support talent while facilitating innovation. The layout encourages interaction between agents, clients, and creative teams by combining open-plan workspaces with private meeting rooms. These spaces were carefully crafted to support the agency’s diverse offerings, from music and entertainment to media and business services. Collaborative zones, breakout areas, and state-of-the-art technology ensure the space is dynamic and future-ready, promoting teamwork and flexibility.
London’s vibrant culture influenced the design, creating an office that reflects the energy of its surroundings while celebrating UTA’s commitment to creativity. The contemporary design language combines clean lines and modern finishes with comfortable, welcoming features, offering an inspiring environment for employees and clients alike. The result is a workspace that unites UTA’s services under one roof, enhancing collaboration and supporting the company’s growth in one of the world’s leading creative markets.